A new, narrower jar which loses none of the on-shelf impact of its larger predecessor has been created for Tangerine Confectionery by RPC Containers Blackburn.
The injection-moulded 3.6L PET jar, made in a custom mould, is the same height as a 4L version, meaning it carries the same on-shelf presence.
The UK's leading sugar confectionery manufacturer has switched its Taveners traditional sweet shop range and Jameson's high quality chocolate covered confectionery to the new, classic-style container, which has been specifically developed for Tangerine's cash and carry customers.
Its glass clear appearance highlights the colourful, high-quality product within, and the wide neck for easy dispensing uses a 105mm black cap supplied by RPC Halstead.
Speaking about the new packaging, Sarah Brown, senior brand manager at Tangerine Confectionery, said:
"We've been really impressed with the response from the RPC team following our brief for the new jars. The new, bespoke jars feature a more traditional style, which we think will really appeal to the wholesale market, while also offering retailers great value for money. We've worked with RPC on a number of projects now and look forward to working with the team in the future to develop further new packaging solutions for our products."
RPC was asked to create the new pack as a result of its long term supplier relationship with Tangerine Confectionery in Pontefract, Yorkshire.
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- Frank Robledano Espín
- Brand Launch
- Created 03 Feb 2015
- Modified 04 Sep 2015
- Hits 1910