A bespoke butter tub from RPC Superfos has won an 'Award for Design Excellence' for a Norwegian food company for both its design and recyclability benefits. TINE, Norway's leading provider of branded food products, its subsidiary Fjordland and the design agency EGGS, were presented with the award by The Norwegian Centre for Design and Architecture.
The pack, whose introduction by TINE has seen a 65% increase in sales of the company's spreadable butter and margarine products, was described by the award jury as 'an impressive achievement' and praised for meeting 'all requirements for overall design'. Among the features highlighted were the pack's lid, which features an ergonomic tab for ease of opening, and the fact that the lid is the same for all product varieties, which entrails efficient production with only a few changeovers.
Equally important, the pack no longer consists of cardboard, aluminium and plastic but is made from 100% recyclable plastic material, which greatly simplifies the recycling process.
The injection moulded polypropylene tub is a thin wall pack (TWP) which offers excellent strength at light weight, and also incorporates a protective light barrier, which safeguards the butter or margarine from the damage that light exposure can cause to flavour and vitamin content.
Morten Aas, Leader of Research and Development for Packaging and Design at TINE, is delighted with the pack's success:
"Functional and contemporary packaging plays a big part in our commercial success and we are pleased with the design award. Our choice of packaging was based on user surveys, which revealed that people are more inclined to recycle packaging when they can avoid sorting several different types of material at once, such as cardboard, aluminium foil and plastic. As such, we considered it essential to change to a single-material pack and we are satisfied to have opted for the solution from RPC Superfos."
A change of format for family-size packs of ice cream wafers from standard printed carton boxes to plastic buckets from Berry Superfos is delivering a number of important benefits for leading Romanian ice cream manufacturer TOPGEL. These include better shelf stand-out, enhanced logistics, and the opportunity for consumers to repurpose the packs.
A refillable and airtight container with a resealable cap fitted in the lid makes it easier to maintain a high level of hygiene with wipes. By popular demand, Berry Superfos has developed a series of wet wipes containers and Hitam, a French chemical consultancy, is among the highly satisfied customers.
Recycled material is worth its salt
A winter scenery in Switzerland looks like something from a fairy tale, but the reality is that Swiss roads must always be accessible. De-icing salt from Schweizer Salinen makes it happen, and now, in support of sustainability, the salt comes in a SuperCube pail made with 30% PCR content (post-consumer recycled). The reusable pail is developed and produced by Berry Superfos.
Three reasons to sell wafers in Berry Superfos buckets
One of the biggest ice cream producer in Romania, TOPGEL, sells more than just ice cream. Tasty, crispy wafers are in the product range, and now they are being sold in large quantities in plastic buckets from Berry Superfos that have three great benefits
Non-Carbon Black Masterbatch Increases Recycling Capabilities with Superfos
The new black is non-carbon black! When made from a non-carbon black masterbatch, your used plastic packaging can be detected during the waste sorting process and used for recycling. Superfos, a Berry Global company, now offers packs made with non-carbon black masterbatch.
Kata Food: Shape and Success are Well Connected
A different packaging shape and fabulous artwork decoration have led to optimised logistics and excellent shelf standout for olives and more from Italian Kata Food. The family owned business has success on several European markets, now reinforced with the square SuperCube pail from Berry Superfos
The circular economy is in full swing: material once considered as waste, is used to create products of higher value. Like in this case, where off cuts from a Berry Superfos facility in Denmark via a recycler become biological filters for water purification in aquaculture. That’s good for the environment and an example of responsible use of resources
Berry Superfos makes significant contribution to Berry Global’s 2020 sustainability success
Berry Global Group, Inc., the parent company of Berry Superfos, spotlights the whole Group’s many sustainability achievements from fiscal year 2020 in its recently released 2020 Impact Report. The progress is also of benefit to customers of Berry Superfos
Cans are traditional, and traditions are often hard to let go of. However, Cargill Brazil is very pleased with a packaging conversion in collaboration with market leader Berry Superfos from traditional metal to contemporary plastic for immensely popular Elefante tomato paste. Cargill Brazil values the technical expertise of Berry Superfos
The innovative SuperLight container from Superfos, has proved the ideal pack for the new MakeGusto range of tasty Italian ready meals that are easy to prepare and can be enjoyed on the move. SuperLight uses a clever combination of plastic and cardboard to provide a user-friendly solution for the products where boiling water is added to the ingredients to create each meal.
The right type of packaging is a powerful form of marketing. This has been ideally demonstrated by a unique pack and display solution developed and produced by Superfos, a Berry Global company, for Al Wefag Trading & Manufacturing Company, one of Saudi Arabia’s leading producers of quality sweet and savoury snacking products.
Tub delivers lighter weight and improved performance
A new tub from Berry Superfos for one of the UK’s most popular spreadable butters has achieved a 9% weight reduction while delivering increased efficiency on the filling line and incorporating an attractive new look. The need for new tooling for the production of the 500g polypropylene tub for Arla Foods UK’s Anchor Spreadable brand resulted in the company re-evaluating the tub and the processes connected to it.
The switch from black to semi-clear plastic for a cake tub has had a significant impact on the pack’s sustainability profile. Thanks to the change, the 1080ml tub manufactured by Berry Superfos, for a range of cakes produced by Park Cakes for leading food retailer M&S can now be described as ‘widely recyclable’ in the UK.
Sweet success with striking tubs
Tangerine Confectionery was looking for a high-quality, colourful, and creative pack to re-launch its Barratt seasonal range of the UK’s favourite sweets. The vivid colours of the SuperLift® tubs, made of widely recyclable polypropylene, provide strong shelf standout and have generated fantastic in-store backing with feature space and promotional support, which has led to an increase in demand for the sweets.
In conjunction with its label supplier Korsini SAF, Superfos, a company of Berry Global, has received an award for Best Label Design at the 2019 IMDA Awards in the United States. The winning label is made for Heinz for its Cream of Tomato Pot Soup and Vegetable Pot Soup sold in a 400ml SuperLock container that showcases the cutting-edge In-Mould Labelling technique from Superfos.
Italian company Carioca SpA has chosen Superfos, a company of Berry Global, for their ability to provide different-shaped and sustainable pack solutions. Carioca saw an opportunity to step up its offering by changing the shape of the packaging for 48 Jumbo felt-tip pens from a round container to a square UniPak pail from Superfos’s standard range.
- Jo Webb
- Company News
- Created 18 May 2016
- Modified 18 May 2016
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