A vegetable mix for egg dishes, Scramble™ – which uses the SuperLock® pack from RPC Superfos – is proving a clear success in the United States.
Launched by start-up company CleverFoodies, the unique product makes it easier to cook fast and delicious scrambled eggs, omelettes or frittatas. Users simply whisk a few eggs with milk or water, add their favourite mix-in, cook and enjoy.
The injection moulded SuperLock pack has the format and feel of a jar, yet is made of polypropylene. With a double-sided print on the click-on screw lid, the pot allows maximum space to share brand messages and cooking instructions. The three varieties of innovative vegetable mix – Leafy Greens, Rancheros, or Mediterranean – are retailed in the chilled section, next to the eggs.
"The SuperLock pack is new to the American market and therefore it is a good match for a new product category", explains Marc Gascon, owner and co-founder of CleverFoodies. "The lid differentiates our products from others and its oxygen barrier gives us the desired shelf life.
Our products' success rests on several factors: we bring something new, natural and tasty to the egg section in the counter. We have a partnership with leading egg distributors, and we have the right pack that lets us use clear and colourful illustrations and leaves space for cooking instructions. We are pleased with the SuperLock pot, which is eye-catching and conveys the quality of our product."
Scramble™, which is so unique that it has created its own new product category for convenience food, has been attracting customers in more than 3,000 supermarkets across America, including SuperTarget and Publix. It has even appeared on the weekly TV series Power Pitch on CNBC, where founders of start-ups try to convince a panel of experts that their business has the necessary ingredients for success.
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- Jo Webb
- Brand Launch
- Created 01 Sep 2016
- Modified 01 Sep 2016
- Hits 2637