The switch from black to semi-clear plastic for a cake tub has had a significant impact on the pack’s sustainability profile.
Thanks to the change, the 1080ml tub manufactured by Berry Superfos, for a range of cakes produced by Park Cakes for leading food retailer M&S can now be described as ‘widely recyclable’ in the UK. This indication signifies that the packaging is collected by 75% or more of local authorities across the country.
The user-friendly tub for M&S minibite cakes has been a fixture on-shelf for over a decade. The new-look pack has replaced the carbon black tub and lid with a semi-clear natural colour, which matches M&S’s commitment to ensure that all plastic is widely recyclable by 2022.
On-shelf the most obvious change is the lid, while the tub artwork design made with in-mould labelling is unchanged.
Nick Shaw, Packaging Manager at Park Cakes, is part of the team sparking the change and running the packaging project together with Berry Superfos, drawing on the packaging solution provider’s knowledge about recyclability:
“Using a plain semi-clear natural colour instead of a black one is in itself a fairly simple measure, yet it has a tangible positive impact on the environment,” he explains. “We have taken a huge amount of non-recyclable plastic out of the waste stream and in addition, we have reduced the weight of the tub.”
According to Park Cakes, as well as this important sustainability benefit, the project has also proved to be a cost-neutral solution. In addition, both Park Cakes and M&S are pleased with the final result in terms of on-shelf presence. Nick Shaw says that a number of people think the pack looks cleaner and brighter, has a punchier appearance, and looks just as good as with the previous black lid.
Berry Superfos PCR Containers Maintain Strong User Benefits
To help its non-food customers increase the sustainability of their packaging, Berry is now able to offer several of its existing and most popular industrial packaging ranges in versions containing 50% post-consumer recycled (PCR) material as standard.
New Berry Superfos testing laboratory speeds up your new packaging development
A new inhouse Berry Superfos material testing laboratory has obtained accreditation in the field of chemical testing and sampling of plastic products. This will ensure our customers faster reliable testing of raw materials for new food packaging and a high level of flexibility.
Superfos Delivers 19% Weight Reduction for Weideglück Yoghurt and Desserts Packaging
For sustainability reasons, the German dairy producer Milchwerke Schwaben wanted to reduce the weight of their 1 kg container for yoghurt and desserts. By joining forces with Berry Superfos, the company not only got a significant weight reduction, but also the added bonus of smarter logistics and improved efficiency at its filling line.
New Superfos Reusable Beer and Soft Drink Cup is a Game Changer
Quality beer and soft drinks deserve a quality cup. If you believe that to be true and are looking for reusable beverage cups, please take a look at the new SuperCup – a sturdy, washable, stackable and widely recyclable cup that just needs your logo on it as the final touch.
Berry’s can replacement solution provides multiple benefits for tomato paste
A more contemporary packaging solution for tomato paste from Berry Superfos, which has replaced the traditional tin can format, is providing a host of benefits for Brazil’s popular Elefante brand, including effective product protection, user convenience, reduced product waste and the ability to be reused for other purposes by consumers.
Iconic pot now made with Berry Superfos recycled plastic
Recently, family-owned Spanish food producer Choví Group changed the material composition of its iconic packaging for the company’s garlic mayonnaise brand, Allioli. Now the pot includes 25% recycled plastic by using leading-edge material technology.
Irresistible cream spreads now on-the-go
Consumers with a sweet tooth love Lino Lada cream spreads; so much so that Podravka, the company behind the product line, recently launched on-the-go versions of two delicious chocolate-hazelnut spreads in the EasySnacking packaging solution from Berry Superfos.
Berry Superfos launches breakthrough recycled packaging solution for food industry
Berry Superfos is now able to offer customers in the food industry packaging made from recycled plastic with the same quality as virgin materials. Currently, Berry Superfos is already supplying key customers in the food industry on several joint projects.
UniPak pails work a treat for new snacks from Nordthy
Nordthy in Denmark develops and distributes a wide selection of snacks, nuts, biscuits, cakes and confectionary. Now, in collaboration with Berry Superfos, Nordthy has a new packaging solution for its expanding range of tasty snacks – pails in bright colours that are ideal for reuse at home.
Wet wipes: practical container prevents evaporation
A refillable and airtight container with a resealable cap fitted in the lid makes it easier to maintain a high level of hygiene with wipes. By popular demand, Berry Superfos has developed a series of wet wipes containers and Hitam, a French chemical consultancy, is among the highly satisfied customers.
Are you looking to improve the sustainability of your non-food product packaging?
Are you searching for solutions to increase the sustainability of your packaging for non-food product lines? Then the answer may very well be the highly versatile Berry Superfos range of packaging solutions with PCR content (post-consumer recycled material).
Recycled material is worth its salt
A winter scenery in Switzerland looks like something from a fairy tale, but the reality is that Swiss roads must always be accessible. De-icing salt from Schweizer Salinen makes it happen, and now, in support of sustainability, the salt comes in a SuperCube pail made with 30% PCR content (post-consumer recycled). The reusable pail is developed and produced by Berry Superfos.
Aquarium Systems only uses Superfos pails with recycled plastic content
After a few trials, Aquarium Systems in France has gradually moved from virgin plastic pails to ones made with 50% PCR, post-consumer recycled material. The quality, sturdiness and vivid artwork decoration of the SuperCube and SuperLift Extra pails from Berry Superfos are just convincing, says CEO.
Three reasons to sell wafers in Berry Superfos buckets
One of the biggest ice cream producer in Romania, TOPGEL, sells more than just ice cream. Tasty, crispy wafers are in the product range, and now they are being sold in large quantities in plastic buckets from Berry Superfos that have three great benefits
Non-Carbon Black Masterbatch Increases Recycling Capabilities with Superfos
The new black is non-carbon black! When made from a non-carbon black masterbatch, your used plastic packaging can be detected during the waste sorting process and used for recycling. Superfos, a Berry Global company, now offers packs made with non-carbon black masterbatch.
Kata Food: Shape and Success are Well Connected
A different packaging shape and fabulous artwork decoration have led to optimised logistics and excellent shelf standout for olives and more from Italian Kata Food. The family owned business has success on several European markets, now reinforced with the square SuperCube pail from Berry Superfos
Plastic Off-Cuts Used for Water Purification - A Circular Economy with Superfos
The circular economy is in full swing: material once considered as waste, is used to create products of higher value. Like in this case, where off cuts from a Berry Superfos facility in Denmark via a recycler become biological filters for water purification in aquaculture. That’s good for the environment and an example of responsible use of resources
Berry Superfos makes significant contribution to Berry Global’s 2020 sustainability success
Berry Global Group, Inc., the parent company of Berry Superfos, spotlights the whole Group’s many sustainability achievements from fiscal year 2020 in its recently released 2020 Impact Report. The progress is also of benefit to customers of Berry Superfos
PCR Container from Berry Superfos Supports Sustainable Design
Just in time for spring, Berry Superfos brand has partnered with Danish start-up company SQUARELY to create a sustainable design for plant boxes. Featuring Superfos' UniPak containers with post-consumer recycled (PCR) plastic, these elegant plant boxes help enhance indoor and outdoor spaces
Berry Superfos Puts Traditional Taste in New Award-winning Pot
Cans are traditional, and traditions are often hard to let go of. However, Cargill Brazil is very pleased with a packaging conversion in collaboration with market leader Berry Superfos from traditional metal to contemporary plastic for immensely popular Elefante tomato paste. Cargill Brazil values the technical expertise of Berry Superfos
- Jo Webb
- Brand Launch
- Created 24 Oct 2019
- Modified 24 Oct 2019
- Hits 3051