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New tub is clearly good for recycling

  • Berry Superfos
Europe, UK, Ireland, Eating, Drinking, Food, Primary Packaging, Tubs, Caps, Lids, Active, Smart Packaging, Sustainable Packaging, Recyclable Packaging, IML - In-Mould Labelling, Plastic, Packaging Decoration, Colouring, In Mold Labelling, Recycling, 10 - 99.99 ml, 80 ml, 1 - 1.99 L

The switch from black to semi-clear plastic for a cake tub has had a significant impact on the pack’s sustainability profile.

Thanks to the change, the 1080ml tub manufactured by Berry Superfos, for a range of cakes produced by Park Cakes for leading food retailer M&S can now be described as ‘widely recyclable’ in the UK. This indication signifies that the packaging is collected by 75% or more of local authorities across the country.

The user-friendly tub for M&S minibite cakes has been a fixture on-shelf for over a decade. The new-look pack has replaced the carbon black tub and lid with a semi-clear natural colour, which matches M&S’s commitment to ensure that all plastic is widely recyclable by 2022.

On-shelf the most obvious change is the lid, while the tub artwork design made with in-mould labelling is unchanged.

Nick Shaw, Packaging Manager at Park Cakes, is part of the team sparking the change and running the packaging project together with Berry Superfos, drawing on the packaging solution provider’s knowledge about recyclability:

“Using a plain semi-clear natural colour instead of a black one is in itself a fairly simple measure, yet it has a tangible positive impact on the environment,” he explains. “We have taken a huge amount of non-recyclable plastic out of the waste stream and in addition, we have reduced the weight of the tub.”

According to Park Cakes, as well as this important sustainability benefit, the project has also proved to be a cost-neutral solution. In addition, both Park Cakes and M&S are pleased with the final result in terms of on-shelf presence. Nick Shaw says that a number of people think the pack looks cleaner and brighter, has a punchier appearance, and looks just as good as with the previous black lid.

See also

A survey conducted by the Danish Technological Institute has shown that 14% of Danish household food waste stems from meal leftovers. Although these can be reheated, very often this is in a microwave oven, and the survey identified that many find the uneven heating of this process makes the food less savoury. In an attempt to alter this behaviour, RPC Superfos has contributed to the development of a new multifunctional plastic storage box which ensures a more even distribution of the microwave heat.

  • Brand Launch
  • English
  • Modified 24 Oct 2019
  • Hits 2329