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RPC's packs are gardener-friendly

  • Superfos, a Berry Global company
Europe, Home Care, Premium, Primary Packaging, Plastic, Product Development Services, 1 - 1.99 L, 10 - 19.99 L

The practical benefits and high-impact decoration possibilities of plastic pails from RPC Superfos UK Region were key reasons for the selection of the packs for a range of home and garden products from leading manufacturer Vitax Ltd.

RPC Superfos in Oakham is supplying the injection moulded polypropylene containers in sizes from 2.5 to 10 litres from the SuperLift and PS (Protective Shoulder) ranges, together with a small 1 litre pot from RPC Superfos in Blackburn.  These are for Vitax's market-leading garden and growing, and control products, such as Bonemeal, Q4 Fertiliser and Slug Gone.

The wide decoration area of the pails provides maximum space for effective branding and this has been further enhanced by the use of in-mould labelling for several of the products, which allows the creation of colourful and eye-catching designs that cover the entire pack to create a highly effective on-shelf appearance.

Previously Vitax had used cardboard packs for some ranges but the robust, waterproof qualities of the RPC Superfos packs have delivered a more user-friendly solution for garden products. Equally important, these same benefits, as well as their ease of stacking, provide greater flexibility in terms of where the packs can be displayed at garden centres.

"The lightweight, easy handling and effective protection that these packs offer are important advantages for both retailers and the end-consumers, while the quality of the decoration promotes a premium brand image for our products", comments Harvey Bird, technical and quality manager at Vitax.

"We have also been delighted with the exemplary service we have received from RPC Superfos. The company's excellent lead times and fast response has helped to ensure a smooth launch for these new packs."

See also

A survey conducted by the Danish Technological Institute has shown that 14% of Danish household food waste stems from meal leftovers. Although these can be reheated, very often this is in a microwave oven, and the survey identified that many find the uneven heating of this process makes the food less savoury. In an attempt to alter this behaviour, RPC Superfos has contributed to the development of a new multifunctional plastic storage box which ensures a more even distribution of the microwave heat.

Advanced in-mould labelling from RPC Superfos has been a critical factor in the successful relaunch of a range of high-quality paints and primers from Bosnia and Herzegovina paint company BAUklar. The injection moulded SuperOval pail feature close-up drawings of tigers with striking details and appeal that form the essential visual communication of the pack. In-Mould Labelling (IML) makes it possible to reproduce even the finest details of the tiger design, so that end- users can almost feel that they can touch the whiskers.

Spoon-in-lid solution for dairy products

An innovative spoon-in-the-lid from RPC Superfos for its popular 75mm container is guaranteed to make yogurts, desserts and other dairy products stand out from the crowd. The new solution is perfect for consumers who eat on-the-go, with the foldable polypropylene spoon simple to access, assemble and use. The APET lid features a fine PET seal that is easy to tear off. As such, it represents a significant improvement over similar lids which are sealed with aluminium foil, and thus oblige the user to find the spoon with which to eat the product.

  • Brand Launch
  • English
  • Modified 04 Sep 2015
  • Hits 2006