Two pack innovations from RPC Superfos have been awarded Scanstars in the annual Nordic packaging competition.
RPC Superfos has been recognised for its EasySnacking™ pot for on-the-go eating and its bespoke pot for panna cotta with fruit sauce, developed for Finnish dairy producer Valio Ltd. Both packs are injection moulded in polypropylene.
The special feature of the pot for Valio is the click-and-push spot at the bottom of the pot. To serve the panna cotta, consumers need only to take off the sealed foil, turn the pot upside down and then gently squeeze the bottom a few times. This makes the pot break in three places and, as the air gets in, the panna cotta and sauce gently come out. The result is a decorative instant dessert on a place, which appeals to all the senses.
In its citation, the Scanpack judging jury described the pack as "a new and innovative solution. It is a pack with added value… (and) establishes interaction between the end-users and the brand owner. It is a functional result of new thinking and a step towards increased user-friendliness… The result becomes a pleasant plate presentation."
EasySnacking™ is suitable for a wealth of food products for eating on-the-go or for an easy meal at home. The pot is ideal for everything from dairy to noodle dishes and fruit stews to soups, in particular thanks to the availability of the spoon, placed under a self-adhesive label in the lid, which can be used immediately as it is made in one piece with no need for assembling.
The pot is available in two sizes and with two lid designs, one which has room for the spoon and one which also has a compartment for a topping or sauce. It is suitable for use in microwave ovens, dishwashers and freezers.
The Scanstar jury said that EasySnacking™ "lives up to the requirements of a pack for the 'on-the-go' market…The closing mechanism is an extra advantage which makes it simple to stack the packs, leading to an efficient use of space on the shelves and during transport…In-mould labelling renders an impressive look and it is easy to get hold of the spoon and the contents. It is a complete solution."
The Scanstars will be presented at a special awards ceremony which takes place in Gothenburg, Sweden on 20th October. Both packs are also now eligible to receive a WorldStar in the next round of the competition.