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Unipak solution adds value

  • Superfos, a Berry Global company
Europe, Benelux, Belgium, Home Care, Cleaning, Laundry, Fabric Care, Primary Packaging, Jars, Pots, Jars - Square, Secondary Packaging, Cross Section Square, Plastic, Plastic - PP, Packaging Decoration, Colouring, In Mold Labelling

Belgian household products company Peritus Brands is running a promotional campaign for its Blan White bleaching powder in UniPak plastic containers from RPC Superfos. Normally sold in a carton box, the 800g square pot, injection moulded in polypropylene, is playing a key role in helping to reinforce sales and gain customer loyalty.

While the UniPak container has similarities to the carton in terms of colour and shape, it also offers a number of essential end-user benefits as Isabel Vanhulle, Marketing Manager of Peritus Brands explains:

"Our product Blan White helps to maintain the cleanliness and freshness of white textiles. It is a household product, used in humid environments. The UniPak storage pack renders protection against humidity and prevents the powder from getting lumpy. In this way the plastic storage pack adds to the customer value of Blan White."

As a storage container, the UniPak is perfect for refills, holding around 800g of product, the equivalent of two carton boxes. For Isabel Vanhulle, the pack is an effective marketing investment that responds to increased competition from international brands.

"As a manufacturer, we know that our choice of packaging has a clear impact on our customer relations", she points out. "The UniPak storage box is beautiful with flawless in-mould labelling decoration. We consider the packaging a strong means of communication and in this case we also put in a small leaflet with pictures of our product range and brand values."

The promotional UniPak container is the first time Peritus Brands and RPC Superfos have collaborated on a project. Isabel Vanhulle came across RPC Superfos as she was browsing the internet for a packaging solution for the promotional campaign.

"I simply searched for 'plastic box' and found all the information I was looking for on the RPC Superfos website. It is a very good site with a clear structure, offering great pictures and ample technical information. Obviously, I also got in touch with other packaging suppliers, but was convinced to work with RPC Superfos, when all my questions about prices and delivery times were attentively and quickly dealt with.

All promises have been kept and I am more than satisfied with our co-operation", she concludes. "It has been smooth and easy both in terms of the service rendered and the delivered packaging products."

See also

A survey conducted by the Danish Technological Institute has shown that 14% of Danish household food waste stems from meal leftovers. Although these can be reheated, very often this is in a microwave oven, and the survey identified that many find the uneven heating of this process makes the food less savoury. In an attempt to alter this behaviour, RPC Superfos has contributed to the development of a new multifunctional plastic storage box which ensures a more even distribution of the microwave heat.

Advanced in-mould labelling from RPC Superfos has been a critical factor in the successful relaunch of a range of high-quality paints and primers from Bosnia and Herzegovina paint company BAUklar. The injection moulded SuperOval pail feature close-up drawings of tigers with striking details and appeal that form the essential visual communication of the pack. In-Mould Labelling (IML) makes it possible to reproduce even the finest details of the tiger design, so that end- users can almost feel that they can touch the whiskers.

Spoon-in-lid solution for dairy products

An innovative spoon-in-the-lid from RPC Superfos for its popular 75mm container is guaranteed to make yogurts, desserts and other dairy products stand out from the crowd. The new solution is perfect for consumers who eat on-the-go, with the foldable polypropylene spoon simple to access, assemble and use. The APET lid features a fine PET seal that is easy to tear off. As such, it represents a significant improvement over similar lids which are sealed with aluminium foil, and thus oblige the user to find the spoon with which to eat the product.

  • Brand Launch
  • English
  • Modified 08 Jan 2016
  • Hits 2748