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JUB, the leading paint producer in the Balkans adopts RPC's paint containers

  • Superfos, a Berry Global company
Europe, The Balkans, Slovenia, Home Care, Paints, Finishes, Pastes, DIY, Primary Packaging, Buckets, Pails, Plastic, Plastic - PP, Packaging Decoration, Colouring, 2 - 4.99 L, 2.5 L, 10 - 19.99 L, 15 L

Slovenian paint producer JUB has adopted injection moulded polypropylene paint containers from RPC Superfos for the launch of two new interior paints.

JUB, the leading paint producer in the Balkans, has selected the 2.5L Paintainer® and the 15L SuperOval™ container for its JUPOL Trend and JUPOL Classic brands, both of which are targeted at the DIY market. The enhanced quality of the paints called for new packaging.

"We have experience with both metal and plastic containers, and found that plastic containers meet our requirements", comments Jelka Slatinsek, head of marketing at JUB.

The 15L SuperOval™ container is being used for JUPOL Classic, a new white paint of increased quality. The pail features vivid colours for a fresh look with a design that promotes the paint’s ability to add brilliant whiteness to any room.

The other range, JUPOL Trend, consists of interior paints in modern shades. The look of the Paintainer reflects the product name, featuring a black background with a colour drop to convey a fashionable and trendy image. In addition, an attractive musical instrument is shown on the pail to highlight each jazzy colour.

"Consumers find the packaging of the entire Jupol product family very recognisable", explains Jelka Slatinsek. "We strive for consistency and innovation when designing packaging and we are very proud of the new Jupol Trend packaging."

JUB offers paint products for both the professional and the DIY markets, and the packaging plays a key role in reflecting the purpose of the product to both.

"We want our customers to like not only our product, but also our packaging. On shelves, packaging must evoke interest; create desire to buy and sell a product. You may say the most visible form of marketing is the packaging", concludes Jelka Slatinsek, adding that the new packaging has been well received, with end users finding it beautiful and likeable.

Celebrating its 140 year anniversary in 2015, JUB paints are available both in the domestic Slovenian market and across the wider Balkan region.

See also

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Advanced in-mould labelling from RPC Superfos has been a critical factor in the successful relaunch of a range of high-quality paints and primers from Bosnia and Herzegovina paint company BAUklar. The injection moulded SuperOval pail feature close-up drawings of tigers with striking details and appeal that form the essential visual communication of the pack. In-Mould Labelling (IML) makes it possible to reproduce even the finest details of the tiger design, so that end- users can almost feel that they can touch the whiskers.

Spoon-in-lid solution for dairy products

An innovative spoon-in-the-lid from RPC Superfos for its popular 75mm container is guaranteed to make yogurts, desserts and other dairy products stand out from the crowd. The new solution is perfect for consumers who eat on-the-go, with the foldable polypropylene spoon simple to access, assemble and use. The APET lid features a fine PET seal that is easy to tear off. As such, it represents a significant improvement over similar lids which are sealed with aluminium foil, and thus oblige the user to find the spoon with which to eat the product.

  • Brand Launch
  • English
  • Modified 21 Apr 2016
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