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RPC Superfos' bespoke butter tub wins 'Award for Design Excellence'

  • Superfos, a Berry Global company
Europe, Nordic Countries, Norway, Eating, Drinking, Food, Butter, Spreads, Primary Packaging, Tubs, Caps, Lids, Active, Smart Packaging, Sustainable Packaging, Lightweight Packaging, Recyclable Packaging, Plastic, Plastic - PP, Recycling, Shows, Associations, Media, Packaging Awards

A bespoke butter tub from RPC Superfos has won an 'Award for Design Excellence' for a Norwegian food company for both its design and recyclability benefits. TINE, Norway's leading provider of branded food products, its subsidiary Fjordland and the design agency EGGS, were presented with the award by The Norwegian Centre for Design and Architecture.

The pack, whose introduction by TINE has seen a 65% increase in sales of the company's spreadable butter and margarine products, was described by the award jury as 'an impressive achievement' and praised for meeting 'all requirements for overall design'.  Among the features highlighted were the pack's lid, which features an ergonomic tab for ease of opening, and the fact that the lid is the same for all product varieties, which entrails efficient production with only a few changeovers.

Equally important, the pack no longer consists of cardboard, aluminium and plastic but is made from 100% recyclable plastic material, which greatly simplifies the recycling process.

The injection moulded polypropylene tub is a thin wall pack (TWP) which offers excellent strength at light weight, and also incorporates a protective light barrier, which safeguards the butter or margarine from the damage that light exposure can cause to flavour and vitamin content.

Morten Aas, Leader of Research and Development for Packaging and Design at TINE, is delighted with the pack's success:

"Functional and contemporary packaging plays a big part in our commercial success and we are pleased with the design award. Our choice of packaging was based on user surveys, which revealed that people are more inclined to recycle packaging when they can avoid sorting several different types of material at once, such as cardboard, aluminium foil and plastic. As such, we considered it essential to change to a single-material pack and we are satisfied to have opted for the solution from RPC Superfos."

See also

A survey conducted by the Danish Technological Institute has shown that 14% of Danish household food waste stems from meal leftovers. Although these can be reheated, very often this is in a microwave oven, and the survey identified that many find the uneven heating of this process makes the food less savoury. In an attempt to alter this behaviour, RPC Superfos has contributed to the development of a new multifunctional plastic storage box which ensures a more even distribution of the microwave heat.

Advanced in-mould labelling from RPC Superfos has been a critical factor in the successful relaunch of a range of high-quality paints and primers from Bosnia and Herzegovina paint company BAUklar. The injection moulded SuperOval pail feature close-up drawings of tigers with striking details and appeal that form the essential visual communication of the pack. In-Mould Labelling (IML) makes it possible to reproduce even the finest details of the tiger design, so that end- users can almost feel that they can touch the whiskers.

Spoon-in-lid solution for dairy products

An innovative spoon-in-the-lid from RPC Superfos for its popular 75mm container is guaranteed to make yogurts, desserts and other dairy products stand out from the crowd. The new solution is perfect for consumers who eat on-the-go, with the foldable polypropylene spoon simple to access, assemble and use. The APET lid features a fine PET seal that is easy to tear off. As such, it represents a significant improvement over similar lids which are sealed with aluminium foil, and thus oblige the user to find the spoon with which to eat the product.

  • Company News
  • English
  • Modified 18 May 2016
  • Hits 1378