RPC Superfos’s CombiPac® tub is being used to pack a new range from the UK’s favourite butter and spreadable brand. The line extension for Lurpak Spreadables offers tasty new infusions, but the pack retains the well-known silver shine from the parent brand.
Packaging plays a major role in distinguishing a brand on shelf and at home, with colour an inherent part of this. For this reason, Arla Foods UK wanted to keep the silver base in the packaging for its new Lurpak Spreadables Infusions.
“Globally, the silver colour is recognised as a characteristic for Lurpak butter, so there was no doubt in our minds: the new pack for the new spreadable butter variants must match our existing packaging for Lurpak butter and spreadable butter,” explains Daniel Morales-Gonzalez, Senior Global Brand Manager at Lurpak, Arla Foods.
Ideal for butter, yellow fats and dairy products, the CombiPac® tub offers a unique combination of plastic and cardboard. The outer part is made of cardboard, providing light barrier protection and ensuring a lightweight pack. The inner part consists of a thermoformed plastic sheet, protecting the edible content and making the pack grease resistant.
To meet the precise needs of Arla Foods, the regular pack was slightly adapted so that both the lid and tub are thermoformed and the size made slightly smaller, so that it is perfect for picnics.
“We offer our consumers a new taste experience, all the while making the connection to our iconic Lurpak brand through the silver shine. The CombiPac® packaging solution from RPC Superfos gives us a positive stand out on-shelf,” concludes Daniel Morales-Gonzalez.
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Irresistible cream spreads now on-the-go
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UniPak pails work a treat for new snacks from Nordthy
Nordthy in Denmark develops and distributes a wide selection of snacks, nuts, biscuits, cakes and confectionary. Now, in collaboration with Berry Superfos, Nordthy has a new packaging solution for its expanding range of tasty snacks – pails in bright colours that are ideal for reuse at home.
Wet wipes: practical container prevents evaporation
A refillable and airtight container with a resealable cap fitted in the lid makes it easier to maintain a high level of hygiene with wipes. By popular demand, Berry Superfos has developed a series of wet wipes containers and Hitam, a French chemical consultancy, is among the highly satisfied customers.
Are you looking to improve the sustainability of your non-food product packaging?
Are you searching for solutions to increase the sustainability of your packaging for non-food product lines? Then the answer may very well be the highly versatile Berry Superfos range of packaging solutions with PCR content (post-consumer recycled material).
Recycled material is worth its salt
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Aquarium Systems only uses Superfos pails with recycled plastic content
After a few trials, Aquarium Systems in France has gradually moved from virgin plastic pails to ones made with 50% PCR, post-consumer recycled material. The quality, sturdiness and vivid artwork decoration of the SuperCube and SuperLift Extra pails from Berry Superfos are just convincing, says CEO.
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One of the biggest ice cream producer in Romania, TOPGEL, sells more than just ice cream. Tasty, crispy wafers are in the product range, and now they are being sold in large quantities in plastic buckets from Berry Superfos that have three great benefits
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Berry Global Group, Inc., the parent company of Berry Superfos, spotlights the whole Group’s many sustainability achievements from fiscal year 2020 in its recently released 2020 Impact Report. The progress is also of benefit to customers of Berry Superfos
PCR Container from Berry Superfos Supports Sustainable Design
Just in time for spring, Berry Superfos brand has partnered with Danish start-up company SQUARELY to create a sustainable design for plant boxes. Featuring Superfos' UniPak containers with post-consumer recycled (PCR) plastic, these elegant plant boxes help enhance indoor and outdoor spaces
Berry Superfos Puts Traditional Taste in New Award-winning Pot
Cans are traditional, and traditions are often hard to let go of. However, Cargill Brazil is very pleased with a packaging conversion in collaboration with market leader Berry Superfos from traditional metal to contemporary plastic for immensely popular Elefante tomato paste. Cargill Brazil values the technical expertise of Berry Superfos
- Edward Rees
- Company News
- Created 24 Aug 2017
- Modified 14 Sep 2017
- Hits 2686