RPC Superfos’s CombiPac® tub is being used to pack a new range from the UK’s favourite butter and spreadable brand. The line extension for Lurpak Spreadables offers tasty new infusions, but the pack retains the well-known silver shine from the parent brand.
Packaging plays a major role in distinguishing a brand on shelf and at home, with colour an inherent part of this. For this reason, Arla Foods UK wanted to keep the silver base in the packaging for its new Lurpak Spreadables Infusions.
“Globally, the silver colour is recognised as a characteristic for Lurpak butter, so there was no doubt in our minds: the new pack for the new spreadable butter variants must match our existing packaging for Lurpak butter and spreadable butter,” explains Daniel Morales-Gonzalez, Senior Global Brand Manager at Lurpak, Arla Foods.
Ideal for butter, yellow fats and dairy products, the CombiPac® tub offers a unique combination of plastic and cardboard. The outer part is made of cardboard, providing light barrier protection and ensuring a lightweight pack. The inner part consists of a thermoformed plastic sheet, protecting the edible content and making the pack grease resistant.
To meet the precise needs of Arla Foods, the regular pack was slightly adapted so that both the lid and tub are thermoformed and the size made slightly smaller, so that it is perfect for picnics.
“We offer our consumers a new taste experience, all the while making the connection to our iconic Lurpak brand through the silver shine. The CombiPac® packaging solution from RPC Superfos gives us a positive stand out on-shelf,” concludes Daniel Morales-Gonzalez.
Berry’s can replacement solution provides multiple benefits for tomato paste
A more contemporary packaging solution for tomato paste from Berry Superfos, which has replaced the traditional tin can format, is providing a host of benefits for Brazil’s popular Elefante brand, including effective product protection, user convenience, reduced product waste and the ability to be reused for other purposes by consumers.
Iconic pot now made with Berry Superfos recycled plastic
Recently, family-owned Spanish food producer Choví Group changed the material composition of its iconic packaging for the company’s garlic mayonnaise brand, Allioli. Now the pot includes 25% recycled plastic by using leading-edge material technology.
Irresistible cream spreads now on-the-go
Consumers with a sweet tooth love Lino Lada cream spreads; so much so that Podravka, the company behind the product line, recently launched on-the-go versions of two delicious chocolate-hazelnut spreads in the EasySnacking packaging solution from Berry Superfos.
Berry Superfos launches breakthrough recycled packaging solution for food industry
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Berry’s change of material solution for wafer packaging brings multiple benefits
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UniPak pails work a treat for new snacks from Nordthy
Nordthy in Denmark develops and distributes a wide selection of snacks, nuts, biscuits, cakes and confectionary. Now, in collaboration with Berry Superfos, Nordthy has a new packaging solution for its expanding range of tasty snacks – pails in bright colours that are ideal for reuse at home.
Wet wipes: practical container prevents evaporation
A refillable and airtight container with a resealable cap fitted in the lid makes it easier to maintain a high level of hygiene with wipes. By popular demand, Berry Superfos has developed a series of wet wipes containers and Hitam, a French chemical consultancy, is among the highly satisfied customers.
Are you looking to improve the sustainability of your non-food product packaging?
Are you searching for solutions to increase the sustainability of your packaging for non-food product lines? Then the answer may very well be the highly versatile Berry Superfos range of packaging solutions with PCR content (post-consumer recycled material).
Recycled material is worth its salt
A winter scenery in Switzerland looks like something from a fairy tale, but the reality is that Swiss roads must always be accessible. De-icing salt from Schweizer Salinen makes it happen, and now, in support of sustainability, the salt comes in a SuperCube pail made with 30% PCR content (post-consumer recycled). The reusable pail is developed and produced by Berry Superfos.
Aquarium Systems only uses Superfos pails with recycled plastic content
After a few trials, Aquarium Systems in France has gradually moved from virgin plastic pails to ones made with 50% PCR, post-consumer recycled material. The quality, sturdiness and vivid artwork decoration of the SuperCube and SuperLift Extra pails from Berry Superfos are just convincing, says CEO.
Three reasons to sell wafers in Berry Superfos buckets
One of the biggest ice cream producer in Romania, TOPGEL, sells more than just ice cream. Tasty, crispy wafers are in the product range, and now they are being sold in large quantities in plastic buckets from Berry Superfos that have three great benefits
Non-Carbon Black Masterbatch Increases Recycling Capabilities with Superfos
The new black is non-carbon black! When made from a non-carbon black masterbatch, your used plastic packaging can be detected during the waste sorting process and used for recycling. Superfos, a Berry Global company, now offers packs made with non-carbon black masterbatch.
Kata Food: Shape and Success are Well Connected
A different packaging shape and fabulous artwork decoration have led to optimised logistics and excellent shelf standout for olives and more from Italian Kata Food. The family owned business has success on several European markets, now reinforced with the square SuperCube pail from Berry Superfos
Plastic Off-Cuts Used for Water Purification - A Circular Economy with Superfos
The circular economy is in full swing: material once considered as waste, is used to create products of higher value. Like in this case, where off cuts from a Berry Superfos facility in Denmark via a recycler become biological filters for water purification in aquaculture. That’s good for the environment and an example of responsible use of resources
Berry Superfos makes significant contribution to Berry Global’s 2020 sustainability success
Berry Global Group, Inc., the parent company of Berry Superfos, spotlights the whole Group’s many sustainability achievements from fiscal year 2020 in its recently released 2020 Impact Report. The progress is also of benefit to customers of Berry Superfos
PCR Container from Berry Superfos Supports Sustainable Design
Just in time for spring, Berry Superfos brand has partnered with Danish start-up company SQUARELY to create a sustainable design for plant boxes. Featuring Superfos' UniPak containers with post-consumer recycled (PCR) plastic, these elegant plant boxes help enhance indoor and outdoor spaces
Berry Superfos Puts Traditional Taste in New Award-winning Pot
Cans are traditional, and traditions are often hard to let go of. However, Cargill Brazil is very pleased with a packaging conversion in collaboration with market leader Berry Superfos from traditional metal to contemporary plastic for immensely popular Elefante tomato paste. Cargill Brazil values the technical expertise of Berry Superfos
New cup for pasta is 'hot' - but not burning hot!
The innovative SuperLight container from Superfos, has proved the ideal pack for the new MakeGusto range of tasty Italian ready meals that are easy to prepare and can be enjoyed on the move. SuperLight uses a clever combination of plastic and cardboard to provide a user-friendly solution for the products where boiling water is added to the ingredients to create each meal.
Guacamole Pot provides excellent protection and presentation
The combination of effective product protection and high-impact on-shelf appeal has made the SuperLock pot from Superfos, a Berry Global company, the ideal solution for a quality fresh and pure guacamole, produced by leading Spanish tropical fruit processor Avomix.
Pack provides effective branding solution
The right type of packaging is a powerful form of marketing. This has been ideally demonstrated by a unique pack and display solution developed and produced by Superfos, a Berry Global company, for Al Wefag Trading & Manufacturing Company, one of Saudi Arabia’s leading producers of quality sweet and savoury snacking products.
Tub delivers lighter weight and improved performance
A new tub from Berry Superfos for one of the UK’s most popular spreadable butters has achieved a 9% weight reduction while delivering increased efficiency on the filling line and incorporating an attractive new look. The need for new tooling for the production of the 500g polypropylene tub for Arla Foods UK’s Anchor Spreadable brand resulted in the company re-evaluating the tub and the processes connected to it.
- Edward Rees
- Company News
- Created 24 Aug 2017
- Modified 14 Sep 2017
- Hits 2354