18 tomatoes, salt and sugar - these three ingredients create a 340 g portion of Elefante tomato paste from Cargill Brazil; plus, the packaging of course. For decades, the tomato paste has been sold in a metal can. Now the packaging is transformed into a modern, sturdy and good-looking plastic pot of top quality, developed and produced by Berry Superfos.
Successful conversion from metal to plastic
Cargill is a US conglomerate of proud traditions and one of the largest food industries in Brazil. Brayan Luque, Marketing Analyst and Product Manager at Cargill Brazil says:
“Cargill is a very well-established company. After all, our history goes back 150 years and the Elefante trademark for tomato paste is more than 75 years old; everybody in Brazil knows it. However, we wanted to add some zest to tradition and create something brand new. It was a daring move to swap the traditional can with a plastic pot. Fortunately, it proved to be a wise choice and is extremely successful.”
Plastic pot safeguards colour, flavour and aroma
The new packaging solution from Berry Superfos is a plastic barrier pot with a lid which is easy to open and close. The quality of the pot and lid means that the tomato paste stays fresh and delicious for longer when opened at the end user’s home.
Reuse at home: the pot is of repeated value to the end-user
Another advantage is the slightly oval shape of the pot which makes it effortless to empty with a spoon. No paste goes to waste. Plus, the Elefante pot is made of PP (polypropylene); a widely recycled material. In addition, the pot is suitable for reuse at home. Even when finished, it is still of value to the consumers: on social media, people enthuse about the fact that the pot is great for multiple reuse at home, such as a food storage container.
“We are more than satisfied with the end-user response to our new packaging. The idea was to update the look and feel of our beloved Elefante brand. The idea was not to increase sales, but in fact this is precisely what has happened. Our sales are increasing every month,” Brayan Luque happily states.
Looking for a market leader with technical expertise
When asked what made Cargill Brazil turn to Berry Superfos for a new packaging solution, he explains:
“Cargill Brazil looked for technical expertise within thermoforming and innovative barrier protection. From a prior business relationship, we knew that RPC Bebo Bouxwiller (now Berry Superfos) could offer just that and was a market leader in the field. This contact was decisive for the success of our packaging project.”
Two significant awards
The hard work involved in rebranding and perfecting the packaging design has been officially rewarded. Recently, the pot was honoured with a prize from a packaging trade magazine, EmbalagemMarca. Furthermore, it received a prize based on Brazilian consumer votes. Brayan Luque comments:
“Winning these prizes is very important to us. On one side, there is the sweet taste of success, on the other side, the prizes boost our customer relations, because we can make reference to them in our releases.”
In memory of the Elephant Fountain
Legend has it that the Elefante trademark was created in memory of the Elephant Fountain in Catania, Sicily, where the tomato paste recipe originates from. That is truly a sense of tradition!
A change of format for family-size packs of ice cream wafers from standard printed carton boxes to plastic buckets from Berry Superfos is delivering a number of important benefits for leading Romanian ice cream manufacturer TOPGEL. These include better shelf stand-out, enhanced logistics, and the opportunity for consumers to repurpose the packs.
A refillable and airtight container with a resealable cap fitted in the lid makes it easier to maintain a high level of hygiene with wipes. By popular demand, Berry Superfos has developed a series of wet wipes containers and Hitam, a French chemical consultancy, is among the highly satisfied customers.
Recycled material is worth its salt
A winter scenery in Switzerland looks like something from a fairy tale, but the reality is that Swiss roads must always be accessible. De-icing salt from Schweizer Salinen makes it happen, and now, in support of sustainability, the salt comes in a SuperCube pail made with 30% PCR content (post-consumer recycled). The reusable pail is developed and produced by Berry Superfos.
Three reasons to sell wafers in Berry Superfos buckets
One of the biggest ice cream producer in Romania, TOPGEL, sells more than just ice cream. Tasty, crispy wafers are in the product range, and now they are being sold in large quantities in plastic buckets from Berry Superfos that have three great benefits
Non-Carbon Black Masterbatch Increases Recycling Capabilities with Superfos
The new black is non-carbon black! When made from a non-carbon black masterbatch, your used plastic packaging can be detected during the waste sorting process and used for recycling. Superfos, a Berry Global company, now offers packs made with non-carbon black masterbatch.
Kata Food: Shape and Success are Well Connected
A different packaging shape and fabulous artwork decoration have led to optimised logistics and excellent shelf standout for olives and more from Italian Kata Food. The family owned business has success on several European markets, now reinforced with the square SuperCube pail from Berry Superfos
The circular economy is in full swing: material once considered as waste, is used to create products of higher value. Like in this case, where off cuts from a Berry Superfos facility in Denmark via a recycler become biological filters for water purification in aquaculture. That’s good for the environment and an example of responsible use of resources
Berry Superfos makes significant contribution to Berry Global’s 2020 sustainability success
Berry Global Group, Inc., the parent company of Berry Superfos, spotlights the whole Group’s many sustainability achievements from fiscal year 2020 in its recently released 2020 Impact Report. The progress is also of benefit to customers of Berry Superfos
The innovative SuperLight container from Superfos, has proved the ideal pack for the new MakeGusto range of tasty Italian ready meals that are easy to prepare and can be enjoyed on the move. SuperLight uses a clever combination of plastic and cardboard to provide a user-friendly solution for the products where boiling water is added to the ingredients to create each meal.
The right type of packaging is a powerful form of marketing. This has been ideally demonstrated by a unique pack and display solution developed and produced by Superfos, a Berry Global company, for Al Wefag Trading & Manufacturing Company, one of Saudi Arabia’s leading producers of quality sweet and savoury snacking products.
Tub delivers lighter weight and improved performance
A new tub from Berry Superfos for one of the UK’s most popular spreadable butters has achieved a 9% weight reduction while delivering increased efficiency on the filling line and incorporating an attractive new look. The need for new tooling for the production of the 500g polypropylene tub for Arla Foods UK’s Anchor Spreadable brand resulted in the company re-evaluating the tub and the processes connected to it.
The switch from black to semi-clear plastic for a cake tub has had a significant impact on the pack’s sustainability profile. Thanks to the change, the 1080ml tub manufactured by Berry Superfos, for a range of cakes produced by Park Cakes for leading food retailer M&S can now be described as ‘widely recyclable’ in the UK.
Sweet success with striking tubs
Tangerine Confectionery was looking for a high-quality, colourful, and creative pack to re-launch its Barratt seasonal range of the UK’s favourite sweets. The vivid colours of the SuperLift® tubs, made of widely recyclable polypropylene, provide strong shelf standout and have generated fantastic in-store backing with feature space and promotional support, which has led to an increase in demand for the sweets.
In conjunction with its label supplier Korsini SAF, Superfos, a company of Berry Global, has received an award for Best Label Design at the 2019 IMDA Awards in the United States. The winning label is made for Heinz for its Cream of Tomato Pot Soup and Vegetable Pot Soup sold in a 400ml SuperLock container that showcases the cutting-edge In-Mould Labelling technique from Superfos.
Italian company Carioca SpA has chosen Superfos, a company of Berry Global, for their ability to provide different-shaped and sustainable pack solutions. Carioca saw an opportunity to step up its offering by changing the shape of the packaging for 48 Jumbo felt-tip pens from a round container to a square UniPak pail from Superfos’s standard range.
A survey conducted by the Danish Technological Institute has shown that 14% of Danish household food waste stems from meal leftovers. Although these can be reheated, very often this is in a microwave oven, and the survey identified that many find the uneven heating of this process makes the food less savoury. In an attempt to alter this behaviour, RPC Superfos has contributed to the development of a new multifunctional plastic storage box which ensures a more even distribution of the microwave heat.
- Bianka Cramblit
- Brand Launch
- Created 24 Mar 2021
- Modified 24 Mar 2021
- Hits 2200