Changing the shape of your packaging can have a positive impact on your business. This is what food producer Kata Food has recently experienced. The family run and owned company is headquartered on the famous Italian island of Sicily, from where olives, preserves in oil and pickles, are shipped to quite a few European markets.
Moving from round to square
Previously a round pail was used for these products but then Kata Food found the time was ripe for taking a fresh look at the packaging. Fabrizio Salemi, Area Sales Manager (South East Asia and Middle East) , Kata Food S.r.l, explains:
“We wanted to change the shape of our packaging to something more attractive and practical. We are very pleased with the square shape and the convenient handles. The SuperCube bucket proved to be an excellent choice. It looks outstanding on shelf.”
There are clear advantages linked to the square shape; first of all, it is space efficient. The packaging design allows for optimal use of space, meaning that there is no unexploited space on a pallet, and it is also an advantage for warehouse storage.
This goes for Kata Food as much as for its distributors and customers; they also benefit from the fact that the square containers are easy to stock. As a consequence, Kata Food now experiences superstores and hypermarkets ordering larger quantities, which also cuts fuel consumption for transportation.
Take a look at the creative and the content
A meticulously reproduced drawing of an adorned lady’s head decorates the square buckets. The colours are eye catching, and even the most subtle shades are brilliantly reproduced on the bucket thanks to the advanced In-Mould Labelling technique from Berry Superfos.
Kata Food uses the SuperCube packaging solution in two sizes: 2.2 litres and 5.2 litres. A large see-through area on the upper third makes it easy for the consumer to take a look at the content while shopping. This is far from a coincidence, Fabrizio Salemi explains:
“Being able to see the content is very important to our customers. We know this from experience. It conveys trustworthiness and whets the appetite. It is a plus that the colours used for the drawing perfectly match the content. Today, our packaging is clearly different from the packaging of our competitors, which is very important in a competitive market like ours.”
Asia is next
He wraps it up with a positive remark about the partnership with Berry Superfos:
“We are happy with our collaboration with Berry Superfos. The team is always willing to help and always available. We look forward to continuing the journey – actually, Asian markets are next on our ‘bucket list’.
Berry’s can replacement solution provides multiple benefits for tomato paste
A more contemporary packaging solution for tomato paste from Berry Superfos, which has replaced the traditional tin can format, is providing a host of benefits for Brazil’s popular Elefante brand, including effective product protection, user convenience, reduced product waste and the ability to be reused for other purposes by consumers.
Iconic pot now made with Berry Superfos recycled plastic
Recently, family-owned Spanish food producer Choví Group changed the material composition of its iconic packaging for the company’s garlic mayonnaise brand, Allioli. Now the pot includes 25% recycled plastic by using leading-edge material technology.
Irresistible cream spreads now on-the-go
Consumers with a sweet tooth love Lino Lada cream spreads; so much so that Podravka, the company behind the product line, recently launched on-the-go versions of two delicious chocolate-hazelnut spreads in the EasySnacking packaging solution from Berry Superfos.
Berry Superfos launches breakthrough recycled packaging solution for food industry
Berry Superfos is now able to offer customers in the food industry packaging made from recycled plastic with the same quality as virgin materials. Currently, Berry Superfos is already supplying key customers in the food industry on several joint projects.
Berry’s change of material solution for wafer packaging brings multiple benefits
A change of format for family-size packs of ice cream wafers from standard printed carton boxes to plastic buckets from Berry Superfos is delivering a number of important benefits for leading Romanian ice cream manufacturer TOPGEL. These include better shelf stand-out, enhanced logistics, and the opportunity for consumers to repurpose the packs.
UniPak pails work a treat for new snacks from Nordthy
Nordthy in Denmark develops and distributes a wide selection of snacks, nuts, biscuits, cakes and confectionary. Now, in collaboration with Berry Superfos, Nordthy has a new packaging solution for its expanding range of tasty snacks – pails in bright colours that are ideal for reuse at home.
Wet wipes: practical container prevents evaporation
A refillable and airtight container with a resealable cap fitted in the lid makes it easier to maintain a high level of hygiene with wipes. By popular demand, Berry Superfos has developed a series of wet wipes containers and Hitam, a French chemical consultancy, is among the highly satisfied customers.
Are you looking to improve the sustainability of your non-food product packaging?
Are you searching for solutions to increase the sustainability of your packaging for non-food product lines? Then the answer may very well be the highly versatile Berry Superfos range of packaging solutions with PCR content (post-consumer recycled material).
Recycled material is worth its salt
A winter scenery in Switzerland looks like something from a fairy tale, but the reality is that Swiss roads must always be accessible. De-icing salt from Schweizer Salinen makes it happen, and now, in support of sustainability, the salt comes in a SuperCube pail made with 30% PCR content (post-consumer recycled). The reusable pail is developed and produced by Berry Superfos.
Aquarium Systems only uses Superfos pails with recycled plastic content
After a few trials, Aquarium Systems in France has gradually moved from virgin plastic pails to ones made with 50% PCR, post-consumer recycled material. The quality, sturdiness and vivid artwork decoration of the SuperCube and SuperLift Extra pails from Berry Superfos are just convincing, says CEO.
Three reasons to sell wafers in Berry Superfos buckets
One of the biggest ice cream producer in Romania, TOPGEL, sells more than just ice cream. Tasty, crispy wafers are in the product range, and now they are being sold in large quantities in plastic buckets from Berry Superfos that have three great benefits
Non-Carbon Black Masterbatch Increases Recycling Capabilities with Superfos
The new black is non-carbon black! When made from a non-carbon black masterbatch, your used plastic packaging can be detected during the waste sorting process and used for recycling. Superfos, a Berry Global company, now offers packs made with non-carbon black masterbatch.
Plastic Off-Cuts Used for Water Purification - A Circular Economy with Superfos
The circular economy is in full swing: material once considered as waste, is used to create products of higher value. Like in this case, where off cuts from a Berry Superfos facility in Denmark via a recycler become biological filters for water purification in aquaculture. That’s good for the environment and an example of responsible use of resources
Berry Superfos makes significant contribution to Berry Global’s 2020 sustainability success
Berry Global Group, Inc., the parent company of Berry Superfos, spotlights the whole Group’s many sustainability achievements from fiscal year 2020 in its recently released 2020 Impact Report. The progress is also of benefit to customers of Berry Superfos
PCR Container from Berry Superfos Supports Sustainable Design
Just in time for spring, Berry Superfos brand has partnered with Danish start-up company SQUARELY to create a sustainable design for plant boxes. Featuring Superfos' UniPak containers with post-consumer recycled (PCR) plastic, these elegant plant boxes help enhance indoor and outdoor spaces
Berry Superfos Puts Traditional Taste in New Award-winning Pot
Cans are traditional, and traditions are often hard to let go of. However, Cargill Brazil is very pleased with a packaging conversion in collaboration with market leader Berry Superfos from traditional metal to contemporary plastic for immensely popular Elefante tomato paste. Cargill Brazil values the technical expertise of Berry Superfos
New cup for pasta is 'hot' - but not burning hot!
The innovative SuperLight container from Superfos, has proved the ideal pack for the new MakeGusto range of tasty Italian ready meals that are easy to prepare and can be enjoyed on the move. SuperLight uses a clever combination of plastic and cardboard to provide a user-friendly solution for the products where boiling water is added to the ingredients to create each meal.
Guacamole Pot provides excellent protection and presentation
The combination of effective product protection and high-impact on-shelf appeal has made the SuperLock pot from Superfos, a Berry Global company, the ideal solution for a quality fresh and pure guacamole, produced by leading Spanish tropical fruit processor Avomix.
Pack provides effective branding solution
The right type of packaging is a powerful form of marketing. This has been ideally demonstrated by a unique pack and display solution developed and produced by Superfos, a Berry Global company, for Al Wefag Trading & Manufacturing Company, one of Saudi Arabia’s leading producers of quality sweet and savoury snacking products.
Tub delivers lighter weight and improved performance
A new tub from Berry Superfos for one of the UK’s most popular spreadable butters has achieved a 9% weight reduction while delivering increased efficiency on the filling line and incorporating an attractive new look. The need for new tooling for the production of the 500g polypropylene tub for Arla Foods UK’s Anchor Spreadable brand resulted in the company re-evaluating the tub and the processes connected to it.
- Bianka Cramblit
- Brand Launch
- Created 27 Apr 2021
- Modified 14 May 2021
- Hits 1601