A more contemporary packaging solution for tomato paste from Berry Superfos, which has replaced the traditional tin can format, is providing a host of benefits for Brazil’s popular Elefante brand, including effective product protection, user convenience, reduced product waste and the ability to be reused for other purposes by consumers.
Elefante is produced by Cargill Brazil, one of the largest food companies in Brazil. For decades, the tomato paste was sold in a metal can, but the packaging has now been transformed into a modern, sturdy and good-looking plastic pot of top quality, developed and produced by Berry Superfos.
“Cargill is a very well-established company. After all, our history goes back 150 years and the Elefante trademark for tomato paste is more than 75 years old; everybody in Brazil knows it,” explains Brayan Luque, Cargill Brazil’s Marketing Analyst and Product Manager. “However, we wanted to add some zest to tradition and create something brand new. It was a daring move to swap the traditional can with a plastic pot. Fortunately, it proved to be a wise choice and is extremely successful.”
The Berry Superfos solution comprises a plastic barrier pot with a lid which is easy to open and close. The quality of the pot and lid means that the tomato paste stays fresh and delicious for longer when opened at the end user’s home.
Another advantage is the slightly oval shape of the pot which makes it effortless to empty with a spoon and means that no paste goes to waste. In addition, while the Elefante pot is made of PP (polypropylene), which is a widely recycled material, it is also suitable for repurposing at home. Even when finished, therefore, the pot is still of value to consumers, and on social media, people are enthusing about the fact that it is great for multiple uses at home, such as a food storage container.
“We are more than satisfied with the end-user response to our new packaging,” says Brayan Luque. “The idea was to update the look and feel of our beloved Elefante brand; it was not to increase sales, but in fact this is precisely what has happened. Our sales are increasing every month.
“Cargill Brazil looked for technical expertise within thermoforming and innovative barrier protection,” he continues. “From a prior business relationship, we knew that Berry Superfos could offer just that and was a market leader in the field. This contact was decisive for the success of our packaging project.”
“The success of this project demonstrates how plastic remains a very relevant material for today’s packaging solutions, enabling brands to create a fresh, modern image while continuing to deliver important sustainability benefits such as product protection, reduced food waste and repurposing,” comments Søren Rohleder, CEO of Berry Superfos.
The hard work involved in rebranding and perfecting the packaging design has been officially rewarded. Recently, the pot was honoured with a prize from a packaging trade magazine, EmbalagemMarca. Furthermore, it received another prize based on Brazilian consumer votes.
Berry Superfos PCR Containers Maintain Strong User Benefits
To help its non-food customers increase the sustainability of their packaging, Berry is now able to offer several of its existing and most popular industrial packaging ranges in versions containing 50% post-consumer recycled (PCR) material as standard.
New Berry Superfos testing laboratory speeds up your new packaging development
A new inhouse Berry Superfos material testing laboratory has obtained accreditation in the field of chemical testing and sampling of plastic products. This will ensure our customers faster reliable testing of raw materials for new food packaging and a high level of flexibility.
Superfos Delivers 19% Weight Reduction for Weideglück Yoghurt and Desserts Packaging
For sustainability reasons, the German dairy producer Milchwerke Schwaben wanted to reduce the weight of their 1 kg container for yoghurt and desserts. By joining forces with Berry Superfos, the company not only got a significant weight reduction, but also the added bonus of smarter logistics and improved efficiency at its filling line.
New Superfos Reusable Beer and Soft Drink Cup is a Game Changer
Quality beer and soft drinks deserve a quality cup. If you believe that to be true and are looking for reusable beverage cups, please take a look at the new SuperCup – a sturdy, washable, stackable and widely recyclable cup that just needs your logo on it as the final touch.
Iconic pot now made with Berry Superfos recycled plastic
Recently, family-owned Spanish food producer Choví Group changed the material composition of its iconic packaging for the company’s garlic mayonnaise brand, Allioli. Now the pot includes 25% recycled plastic by using leading-edge material technology.
Irresistible cream spreads now on-the-go
Consumers with a sweet tooth love Lino Lada cream spreads; so much so that Podravka, the company behind the product line, recently launched on-the-go versions of two delicious chocolate-hazelnut spreads in the EasySnacking packaging solution from Berry Superfos.
Berry Superfos launches breakthrough recycled packaging solution for food industry
Berry Superfos is now able to offer customers in the food industry packaging made from recycled plastic with the same quality as virgin materials. Currently, Berry Superfos is already supplying key customers in the food industry on several joint projects.
Berry’s change of material solution for wafer packaging brings multiple benefits
A change of format for family-size packs of ice cream wafers from standard printed carton boxes to plastic buckets from Berry Superfos is delivering a number of important benefits for leading Romanian ice cream manufacturer TOPGEL. These include better shelf stand-out, enhanced logistics, and the opportunity for consumers to repurpose the packs.
UniPak pails work a treat for new snacks from Nordthy
Nordthy in Denmark develops and distributes a wide selection of snacks, nuts, biscuits, cakes and confectionary. Now, in collaboration with Berry Superfos, Nordthy has a new packaging solution for its expanding range of tasty snacks – pails in bright colours that are ideal for reuse at home.
Wet wipes: practical container prevents evaporation
A refillable and airtight container with a resealable cap fitted in the lid makes it easier to maintain a high level of hygiene with wipes. By popular demand, Berry Superfos has developed a series of wet wipes containers and Hitam, a French chemical consultancy, is among the highly satisfied customers.
Are you looking to improve the sustainability of your non-food product packaging?
Are you searching for solutions to increase the sustainability of your packaging for non-food product lines? Then the answer may very well be the highly versatile Berry Superfos range of packaging solutions with PCR content (post-consumer recycled material).
Recycled material is worth its salt
A winter scenery in Switzerland looks like something from a fairy tale, but the reality is that Swiss roads must always be accessible. De-icing salt from Schweizer Salinen makes it happen, and now, in support of sustainability, the salt comes in a SuperCube pail made with 30% PCR content (post-consumer recycled). The reusable pail is developed and produced by Berry Superfos.
Aquarium Systems only uses Superfos pails with recycled plastic content
After a few trials, Aquarium Systems in France has gradually moved from virgin plastic pails to ones made with 50% PCR, post-consumer recycled material. The quality, sturdiness and vivid artwork decoration of the SuperCube and SuperLift Extra pails from Berry Superfos are just convincing, says CEO.
Three reasons to sell wafers in Berry Superfos buckets
One of the biggest ice cream producer in Romania, TOPGEL, sells more than just ice cream. Tasty, crispy wafers are in the product range, and now they are being sold in large quantities in plastic buckets from Berry Superfos that have three great benefits
Non-Carbon Black Masterbatch Increases Recycling Capabilities with Superfos
The new black is non-carbon black! When made from a non-carbon black masterbatch, your used plastic packaging can be detected during the waste sorting process and used for recycling. Superfos, a Berry Global company, now offers packs made with non-carbon black masterbatch.
Kata Food: Shape and Success are Well Connected
A different packaging shape and fabulous artwork decoration have led to optimised logistics and excellent shelf standout for olives and more from Italian Kata Food. The family owned business has success on several European markets, now reinforced with the square SuperCube pail from Berry Superfos
Plastic Off-Cuts Used for Water Purification - A Circular Economy with Superfos
The circular economy is in full swing: material once considered as waste, is used to create products of higher value. Like in this case, where off cuts from a Berry Superfos facility in Denmark via a recycler become biological filters for water purification in aquaculture. That’s good for the environment and an example of responsible use of resources
Berry Superfos makes significant contribution to Berry Global’s 2020 sustainability success
Berry Global Group, Inc., the parent company of Berry Superfos, spotlights the whole Group’s many sustainability achievements from fiscal year 2020 in its recently released 2020 Impact Report. The progress is also of benefit to customers of Berry Superfos
PCR Container from Berry Superfos Supports Sustainable Design
Just in time for spring, Berry Superfos brand has partnered with Danish start-up company SQUARELY to create a sustainable design for plant boxes. Featuring Superfos' UniPak containers with post-consumer recycled (PCR) plastic, these elegant plant boxes help enhance indoor and outdoor spaces
Berry Superfos Puts Traditional Taste in New Award-winning Pot
Cans are traditional, and traditions are often hard to let go of. However, Cargill Brazil is very pleased with a packaging conversion in collaboration with market leader Berry Superfos from traditional metal to contemporary plastic for immensely popular Elefante tomato paste. Cargill Brazil values the technical expertise of Berry Superfos
- Jo Webb
- Brand Launch
- Created 13 Dec 2021
- Modified 14 Dec 2021
- Hits 906